Before you get started building out 25 new social media accounts for your budding business, you need to pause to think about your customers and where they spend time online if you want to get your small business noticed on social media. Regardless of what you’re selling, intuitively, you know that different crowds gravitate to different social media platforms.
How will this help your business?
Once you have a good handle on where you think your customers are, the next step is to think about why you’re setting up shop on certain social media platforms. Specifically, you want to consider the overall intent of how it will help your business.
Write out your goals and then take a look at what your competitors are doing. Pay attention to people in your niche that are doing really well. They are who you’ll want to emulate. Don’t look for people with high follower counts; look for people who are talking to real people and actively sharing. These are the players who are making real connections.
Top 5 social media platforms you should use⠀⠀ ⠀⠀
At a minimum, claim the vanity handles on all major social platforms and fill in the basics of your profile. No, not the best-looking profile picture you can find. I’m talking about the contact info, business overview, and operating hours. Social platforms have powerful SEO, and your profile(s) will show up when people Google the name of your business once you set up the account.
Here are the five leading social media platforms you should consider:
- Google My Business
The last two on the list tend to be the least popular, but from where I stand, they have the potential to bring you the most value.
Setting up these accounts does not guarantee that it will help you generate business.
There are a few more steps you need to take before you invite everyone to ‘like’ the page.
You need to prep the first few posts you want to share. It doesn’t have to be a lot, but I recommend having at least 3-5 relevant posts already set up before the party gets started. You can showcase your workspace, share a bit about your product, or talk about your vision for your business.
Ready for the next part?
Now it’s time to get social and invite people to your page. Use this as a way to distribute your marketing material. Encourage your friends and employees to check it and share it with their networks. The best way to make connections that count is through word of mouth, aka referrals.
Here are three quick steps to get your business noticed online
1) Step one
Get your small business noticed on social media by offering an incentive to existing customers. It doesn’t have to be a contest or discount code. Try to think of something that you can give people that will provide value. It could be an introduction or a freebie. If one customer helps you bring in your next ten customers, then it’s worth being generous.
2) Step two
Don’t abandon your accounts after a few posts. Plan a posting schedule and try to ‘make an appearance’ on the newsfeed 1-2 times per week. You want to leverage the power of social by connecting with different communities. Spend some time researching different groups. It can take a bit of trial and error, but this is what will help you get in front of more people.
3) Step three
Once you find online communities that align with what you offer, the next step is to participate. A lot of people lurk on social media, but that’s not what will help your business. Ask questions, solicit feedback, make friends.
Here’s a quick recap on what you need to do once you set up your social media accounts:
- Be generous–Reward people who help refer your business.
- Network–Connect with other companies & find online communities.
- Participate–Lurking won’t help you get attention online. Use your voice.
A word of advice:
It can feel like a lot of work at the beginning. Just remember, it doesn’t need to be perfect right away. I promise you will get better (and feel more confident) over time. Get creative and keep going.
About the author: Hi, I’m Christine. I’m a public speaker & marketing professional with a specialization in digital strategy. I live and breathe all things content & marketing. In my previous positions, I’ve done everything from rebranding companies, launching new SaaS products, writing sales copy, and developing long-term SEO & social strategies. I believe that quality communication and measurable results are the key to every digital marketing strategy.